We have a singular purpose.
Solve business problems.

We solve business problems related to communications, branding and marketing. Said more simply, we help you better understand how to connect to your consumers in an authentic and engaging way.

 

We tackle problems big or small, short-term and long-term, defined or undefined, operating as a piece of a complex equation or as the leader of the charge. 

 

It’s not that we aren't picky. In fact, we only choose to work with partners who value what we bring to the table and want to work together, collaboratively, to find the best solutions. 

It’s that we work without constraints. Without a canned process that looks way better on pitch slide than it does in practice. Without politics that create inefficiency. Without preconceived notions of the outcome. Without ulterior motives that build our business instead of yours. And maybe most importantly, without egos.

 

And we do it by scaling the right team to tackle each problem. By serving as an extension of your existing marketing team, or by putting together the right subject-matter experts from a network of experienced partners and freelancers we’ve gathered over years of working with the most creative and intelligent people in our industry.

We are Unfettered.

what we do

BRAND STRATEGY

- MARKET POSITIONING

- BRAND PERSONALITY

- LOGO & IDENTITY

- LAUNCH & GO-TO-MARKET

- CAMPAIGN PLANNING

- PORTFOLIO STRATEGY

CONSUMER INSIGHTS

- QUALITATIVE RESEARCH

- QUANTITATIVE RESEARCH

- AUDIENCE IDENTIFICATION

- TARGET PRIORITIZATION

- CONSUMER JOURNEYS

- ENGAGEMENT MAPPING

MARKETING CONSULTING

- FRACTIONAL MARKETING

- INITIATIVES PLANNING

- MARKETING WORKSHOPS

- INNOVATION PLANNING

- CONSUMER & DIGITAL UX

- MANAGEMENT CONSULTING

WITH TRUSTED PARTNERS

- CREATIVE CONCEPTING

- DESIGN SERVICES

- MEDIA PLANNING

- PRODUCTION & ACTIVATION

- ANALYTICS 

- WEB & E-COM DEVELOPMENT

 

what  we 've  done

A sampling of the projects we've been privileged to lead during our careers.

 

who  we've  worked  with

A few of the brands we've been privileged to partner with during our careers.

who  we  are

You’ll likely want to know a little bit about us before you get in touch. We understand. We’re going to want to know a lot about you when the time comes.

 

Honestly, we prefer to tell you all about it over a drink on a patio somewhere, but until then, here are some of the highlights.

 

We have seen and done a lot of things. We have had a lot of interesting experiences.

We have never stopped learning. We have lived and worked all over the country. 

We have helped build brands from scratch. We have helped challenger brands challenge. We have helped established brands protect against those challengers.
 

We have grown up in the advertising and marketing industry. We have worked at great places like GSD&M, Quaker OatsMullenClorox and McGarrah JesseeWe have partnered with a lot of smart people at those places. We have been mentored, and we have mentored others.

 

We have an entrepreneurial spirit. We have figured out what makes us happy, and brands successful. We have an affinity for strategy based upon common-sense and informed by consumer insights. And we have created a company that does just that.

 

We are the founders of Unfettered.

We are Sharon Arellano and Brett Eaton.

 

get  in  touch

brett@weareunfettered.com

336-577-9617

Unfettered Marketing, LLC - Austin, TX